Measuring and Testing Advertising-Induced Rotation in the Demand Curve



Plugging (A6) into (B4) yields:


(B5)


n

RM   γi+(cii+γidlnAi)(wjαij -αii)

d 4 =____________j_______

d ln A             ci+γd ln Ai


Finally,


(B6)


lnηiAIDS =   ∂ηiAIDS

lnAi  =ηiAIDSlnAi


n

Y, ! w - (ci + Y,ln A )(α - wα) / w

j


( ci+ Yiln A )/ w1-1


n

Yi + (cii +YilnAi)(wjαij -αii)
________________________________j_____________________

ci + Yi ln A, - w,


35




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