The Impact of Cognitive versus Affective Aspects on Consumer Usage of Financial Service Delivery Channels

The Impact of Cognitive versus Affective Aspects on Consumer
Usage of Financial Service Delivery Channels

Ana S. Branca

Instituto Superior Técnico / CEG-IST,
Technical University of Lisbon

Av. Rovisco Pais, 1049-001 Lisboa, PORTUGAL

e-mail: [email protected]

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