The Value of Cultural Heritage Sites in Armenia: Evidence From a Travel Cost Method Study



25

association with demand for trips, although its coefficient is significant only at the 10%.
Most important, the demand for trips is greater among persons who regard the cultural
heritage site to be in good shape. Persons who hold this opinion visit about 52% more
often—on average, 1.5 times a year more—than the others.

Table 8. Single-site travel cost model. Dependent variable: annual number of trips.
Poisson model with on-site endogenous sampling. Maximum likelihood estimation
imposing the restriction that the coefficient on price is -0.1263. N=1322.

____________Specification I____________

____________Specification I

I_______________

Coeff.

Std.error

T statistic

Coeff.

Std. error

T statistic

Site dummies________________________________________________________________________

TATEV_____

0.378584

0.063175

5.99259

0.136425

0.09453

1.4432

GARNI_____

0.981292

0.050782

19.3238

0.621339

0.093056

6.67707

HAGHARDZ

0.850836

0.05438

15.6463

0.526342

0.094028

5.5977

Khorvira

0.679794

0.054979

12.3645

0.271389

0.096033

2.826

Scenario dummies___________________________________________________________________

CULTURE

0.478936

0.057185

8.37526

0.467258

0.057245

8.16246

INFRASTR

0.383777

0.059311

6.47057

0.381805

0.059338

6.43442

SERVICE

0.533546

0.05642

9.4567

0.524222

0.056504

9.27762

Price and income____________________________________________________________________

PRICE_______

-0.1263

n/a

n/a

-0.1263

________n/a

________n/a

PCAPPINC

-4.11E-05

0.000228

-0.1808

0.000372

0.000246

1.5151

INCMISS

0.541384

0.141048

3.83829

0.349232

0.142306

2.4541

Other individual characteristics_____________________________________________________________

COLLEGE

-0.30248

0.044169

-6.84818

AGE_______

0.002846

0.001652

1.72246

MARRIED

0.322318

0.058058

5.55164

GOODSTATE

0.420202

0.050361

8.34379

7. Discussion and Conclusions

We have conducted a travel cost study with the purpose of placing a value on
conservation of cultural monuments in Armenia. The study gathered information about
trips to four cultural heritage sites—Garni, Haghardzin, Khor Virap and Tatev—by
administering a carefully designed questionnaire to domestic visitors that were
intercepted on site.



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