30
markets as with Casa Lapostolle and Montes - though each unit exported has higher
mark-ups than in the very competitive UK industry. Meanwhile, for cheap wine, the
targets are China and Germany.
Table Five: Principal export destinations for wine from Chile
|
Country |
Exports (000 litres) |
Exports (000 dollars |
Price per litre_______ |
|
UK |
101,680 |
230,584___________ |
2.27_____________ |
|
USA__________ |
61,206____________ |
185,743____________ |
3.03______________ |
|
Germany_________ |
59,089____________ |
70,895____________ |
1.20______________ |
|
Canada___________ |
29,814___________ |
68,361____________ |
2.29_____________ |
|
Denmark_________ |
28,609____________ |
55,614____________ |
1.94______________ |
|
Holland____________ |
22,471____________ |
54,233____________ |
2.41______________ |
|
Brazil________________ |
18,896____________ |
50,879____________ |
2.69_____________ |
|
Ireland______________ |
12,183____________ |
43,890____________ |
3.60_____________ |
|
China_____________ |
70,658____________ |
40,196____________ |
0.57_____________ |
|
Japan______________ |
15,772____________ |
36,393____________ |
2.31______________ |
|
Venezuela_________ |
17,914____________ |
33,290____________ |
1.86______________ |
|
Finland_____________ |
12,122____________ |
33,135____________ |
2.73 |
|
Source: Wines of Chi |
e (2008) | ||
As you can see Chile has been highly successful in their establishment of export markets.
They sell to eight of the ten highest importers in value terms, and of the two that are not
in this category, Ireland has sales of over 100 million dollars and Brazil has sales of
between $50- $100 million dollars (ODEPA, 2005). From interview data we can see that
companies from both valleys are also aiming at emerging markets such as China
(Bisquertt, Siegel, Casas del Bosque), Korea (Siegel, Bisquertt, Casas del Bosque),
Russia (Luis Felipe Edwards) and India (Casas del Bosque).
Not only have Chilean firms aimed at the most emerging wine consumption markets,
some Chilean firms have also been able to develop their brand successfully in certain
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