306
bodies: University of Cambridge ESOL, University of Cambridge International Examinations and
OCR". The value of the ‘Cambridge brand’ is thus being more directly exploited.
‘° At the annual JCGQ Conference in September 2000, several speakers referred to the Scottish fiasco
and sugggested it might well herald similar difficulties in England.
" This change in terminology, like that from ‘examining boards’ to ‘awarding bodies’, is significant.
The application of discourse analysis would suggest that the choice of the word ‘specification’ with its
flavour of building or engineering rather than abstract intellectual activity implies a shift towards
criterion referenced rather than judgement-based assessment. Yet QCA officials, who initiated the
change, apparently failed to realise that there might be repercussions in the pattern of results. [Chapter
4, page 163 QCA2 quote refers]
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