Land Police in Mozambique: Future Perspectives

Land Administration and Management Policy

PROJECT E: MARKET AND INFORMATION PROJECT:

MARKET SYSTEM DEVELOPMENT AND INFORMATION

E.1 Justification:

Determinants of Marketing Orientation refer to those factors that influence the development of the set of attitudes
and the set of practices that comprise the concept of Marketing Orientation. This orientation is addressed to how
can DINAGECA be useful and provides services and services for multi-proposes into the Market (society,
customers and stakeholders). Today is common to use the market orientation to publish products and services
online (web sites), so is importance to use this instrument to provide services, information and offer products.

E.2 Project Description:

The Market Project and information is addressed to:

- Service Orientation: with a priority in satisfying customers’ needs, linkage , collecting market information and
intelligence on competitors, building relations with the customers helps in better understanding their needs
improving their ability to satisfy more than the core needs.

- Product Orientation hold a perception of managing the production and taking decisions regarding the quality
and the quantity of the production, using modern technology to serve these specific needs better.

- Sales Orientation : conceive marketing to be primarily a sales-support function and that it is better left to the
Marketing try to build relationships with their customers and maintain regular contacts

- Information provision (inter and Intranet) focus on decisions regarding information management and
dissemination. Which information are needed and useful, and how to became sustainable providing

- Media (TVM, Noticias, Domingo and ICS) promotion and information production concerning dinageca
activities and projects.

E.3. Vision:              DINAGECA promoted and providing geo-information for sustainable land use

and projects, plans and programs development. Promotion, information
dissemination and products and services improvement

E.4 Goals and targets Establish intranet and institutional publication. Became internet (Web Site) more
addressed to the market and information provision.

E.5 Sustainability The Human resources will be focused to guarantee the projects development
and implementation.

Initial (3 months) the projects will have high level of overheads to support
advertisement of Web site. The next 6 months will be for market consolidation. Is
expecting from 9 month of the project high level of revenue from the products
and services ordered - Will be used media to promote Market vision.

Will be requested technical standards for Web site applications, which will be
developed coordinated. The police for customer service will be via email
([email protected]). The ToR’s will indicate the appropriate technology,
specifications, web design and structure required to be provided in project
implementation.

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