The transgressive image, on the other hand, is desire driven and to each his/her
own. What they want the city to be and where they fit in it becomes a personal
playground of imagination and experimentation, where multiple images continu-
ally overlay, negate, build on, and blur previous attempts. Recently the city has
engaged an initiative to incentivize film production in Detroit. The city gives a
42% cash rebate, which is the most aggressive film and tv incentive in the country.
It has been rather successful partnering in the fact that it is an image that en-
gages exterior funding and the revitalization of dormant infrastructure. Interest-
ingly enough each film builds on the artifacts of previous images and leaves their
own for future integration. Here is the restaurant "The Oink Joint" which was
augmented and gained notoriety from the film Whip It. The previously unknown
eatery now remains a popular artifact long after the film finished shooting and
the celebrities have disappeared.
TRANSGRESSIVE IMAGE

[25]
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