including Nokia, Siemens, Ericsson, Motorola and Casio to ensure delivery of 3G mobile
devises in various forms (Dodourova, 2003).
5.2 Resources and Aspirations of Handset Producers
The mobile handset market is rather concentrated as few firms dominate the industry at a
global level and even fewer are controlling the European market. On a global scale
Nokia, Motorola, Samsung, Siemens, Sony Ericsson, and LG Electronics accounted for
80-85 percent of worldwide sales in Q2 2004 (see table 2). Although the same firms
dominate the European market, the picture differs as European handset manufactures are
much stronger in their home region than globally. Globally, the largest market shares are
distributed among one European (Nokia), one American (Motorola) and one Asian (Sam-
sung) firm, whereas the top three manufactures in Europe - Nokia, Siemens and Sony
Ericsson - all have European roots (see table 3).
Table 2: Global Quarterly Handset Market Shares 2002-2004
|
Year |
Quarter |
Nokia |
Motorola |
Samsung |
Siemens |
SEMC |
LG |
Others |
Top 6 |
|
2002 |
^^Q1 |
36.7% |
15.8% |
10.6% |
9.2% |
6.4% |
3.4% |
17.9% |
82.1% |
|
^Q2 |
36.7% |
17.0% |
8.2% |
8.4% |
5.5% |
3.8% |
20.4% |
79.6% | |
|
^Q3 |
36.3% |
16.7% |
11.5% |
7.6% |
4.9% |
4.4% |
18.6% |
81.4% | |
|
^Q4 |
38.3% |
18.3% |
9.7% |
9.2% |
5.9% |
3.9% |
14.7% |
85.3% | |
|
2003 |
■q1 |
37.6% |
16.7% |
13.2% |
8.0% |
5.4% |
5.6% |
13.5% |
86.5% |
|
^Q2 |
39.0% |
15.0% |
11.4% |
7.7% |
6.4% |
5.0% |
15.3% |
84.7% | |
|
^Q3 |
36.0% |
16.2% |
12.0% |
9.6% |
5.7% |
6.1% |
14.5% |
85.5% | |
|
^Q4 |
36.9% |
14.9% |
10.3% |
10.1% |
5.3% |
5.9% |
16.5% |
83.5% | |
|
2004 |
■q1 |
31.7% |
17.9% |
14.3% |
9.1% |
6.2% |
6.2% |
14.6% |
85.4% |
|
^Q2 |
30.3% |
16.1% |
15.1% |
6.9% |
6.9% |
6.6% |
18.0% |
82.0% |
Source: Kaufman Bros Equity Research, 2004
Table 3: European Handset Market Shares 2002-2003
|
Year |
Quarter |
Nokia |
Siemens |
SEMC |
Motorola |
Samsung |
Others |
Top 5_ |
|
2002 |
Q2_____ |
50.3% |
13.4% |
10.8% |
9.8% |
4.4% |
11.5% |
88.5% |
|
2003 |
Q2_____ |
53.4% |
13.2% |
8.8% |
8.4% |
4.7% |
11.5% |
88.5% |
Source: “European Mobile Phone Market Struggles as Nokia and Samsung Make Slight Gains”,
www.idc.com. September 5th 2003.
17
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