AGRICULTURAL PRODUCERS' WILLINGNESS TO PAY FOR REAL-TIME MESOSCALE WEATHER INFORMATION

Journal OfAgricuItural and Resource Economics

* Peanut Leafspot Advisory Index - Indicator of when spraying for leafspot is justified
based on local temperature and humidity conditions. Research indicates that two to three
applications per year can be eliminated using the advisory schedule.

* Alfalfa Weevil Advisory Index - Insecticide application timing recommendations which
are based on the accumulated heat units in the local area.

* Cotton Planting and Growth Stage Advisory - Soil temperature readings from Mesonet
which indicate when to plant. Information on accumulated degree days and historical
averages will assist producers in selecting an appropriate variety.

* Chemical Application Advisory - Indicator of when local wind and weather conditions
are favorable for spraying and the effectiveness of a particular pesticide based on air
temperature and humidity.

* Red Flag Alert - Fire danger rating system indicates when conditions are favorable for
prescribed burns and highlights when there is a high potential for wildfires.

12. Please indicate the maximum amount which you would be willing to pay each month to
have convenient 24 hour∕day access to both weather data and the weather-based decision
aids described above.

I would not be willing to pay for access, and would not use this information

I would use this information only if it was provided free

$ 1—$5 per month

$6—$ 10 per month

$ 11—$25 per month

$26-$50 per month

$50 or more per month

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