THE WELFARE EFFECTS OF CONSUMING A CANCER PREVENTION DIET

Table 3. Fruits and Vegetables that will be included in the analysis

In order to estimate the equilibrium displacement model data are needed on the
current level of consumption of different food items and on total annual consumption
in California, US and California crop production and value, imports, exports,
elasticities, and agricultural inputs. The data on current levels of specific food items
will allow us to estimate the shift in demand needed to meet targeted levels. The data
on annual consumption is needed to calculate the change in consumer surplus.

Data on current consumption of fruits and vegetables

Biennial fruit and vegetable consumption data by Californians were provided by
the California Department of Health Services for the years 1989 to 1999. The data were
recorded according to how the food was prepared. Therefore, total consumption of a
food item is equal to the sum of servings for the prepared item. For example, total

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