tangibilization. We nevertheless think this contribution already serves as background work for
further studies in this area as well as report on field experience that may be helpful to
practitioners in services innovation and design.
Finally another aspect we have not addressed in this paper is the organization and structure
of the different workshops as a multi-entry point process. These workshops were very briefly
mentioned in section 1.3. We plan to further study this issue as we continue to develop and
run the workshops.
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