Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness

provided by Research Papers in Economics

EXPERIMENTAL EVIDENCE OF RISK AVERSION IN CONSUMER

MARKETS: THE CASE OF BEEF TENDERNESS

Frode Alfnes,¹ Kyrre Rickertsen¹ and 0ydis Ueland^1,2

¹Norwegian University of Life Sciences

²Matforsk

Paper prepared for presentation at the

XIth International Congress of European Association of Agricultural Economists,

Copenhagen, Denmark, August 24-27, 2005

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