Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness

EXPERIMENTAL EVIDENCE OF RISK AVERSION IN CONSUMER

MARKETS: THE CASE OF BEEF TENDERNESS

Frode Alfnes, Kyrre Rickertsen and 0ydis Ueland

Date: July 14, 2005

Corresponding author:      Frode Alfnes

Department of Economics and Resource Management
Norwegian University of Life Sciences
P.O. Box 5003, 1432 Aas, Norway.

E-mail: [email protected]

Frode Alfnes is a postdoctoral fellow in the Department of Economics and Resource
Management, Norwegian University of Life Sciences, P.O. Box 5003, N 1432, Aas, Norway.
Kyrre Rickertsen is a professor in the Department of Economics and Resource Management,
Norwegian University of Life Sciences and a senior research economist, Norwegian
Agricultural Economics Research Institute, Oslo, Norway. 0ydis Ueland is a researcher in
Norwegian Food Research Institute, Aas, Norway. The corresponding author is Frode Alfnes.
The authors would like to thank employees at the Norwegian Food Research Institute for
assistance with data collection and Eirik Mikkelsen for useful comments on an earlier version
of this paper. Financial support was provided by The Research Council of Norway, Grant no.
147121/110.

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