Demand Potential for Goat Meat in Southern States: Empirical Evidence from a
Multi-State Goat Meat Consumer Survey
Mack C. Nelson and Xuanli Liu
Abstract: A survey conducted in 11 Southeastern states elicits consumers’ demand and
preferences for various goat meat products. The data permit examination of goat meat
demand of ethnic populations and the diversity among the states surveyed. The study uses
five econometric models to examine the current demand, potential demand, and demand
related to season and occasions on the goat meat market. Our analysis suggests that there
exist a substantial demand for goat meat and the potential increase in the demand. The
findings also identify the major factors in the determination of goat meat purchasing
behavior.