M. Fritz, et al. / International Food and Agribusiness Management Review Volume 7, Issue 1, 2004
in the agri-food sector. The analysis of emerging platform models allows for taking
into account the actual structure of the agri-food trade platform landscape. The
platform models “Neutral verticals”, “Downstream re-intermediaries”, “Ag output
subsectorials”, and “Large consortia” are specific occurrences of distinguished
criteria combinations and are derived from a cluster analysis using the framework
13
|
Table 4: Emerging Platform Models and Stra |
egic Advantages___________________ | |
|
Platform |
Characteristics (Fritz, Hausen, Schiefer 2003) |
Strategic advantages |
|
“Neutral |
• Neutral ownership • Along whole chain • Worldwide • Cooperation with otherETS • Sellerbuyer nm (n>>mnι<<m) • Transaction support • Static coordination • Mixed coordination • Fee for transaction____________ |
• Market maker in spot markets • Market organization and coordination • Aggregation and bundling |
|
“Downstream re- |
• Fee time-based • Single market participant • Agrifoodproducts in general • Stage specific • Bottom-up • Sellerbuyernm (n>>m;n<<m) • Static coordination mechanism |
• Combination of market expertise and |
|
“Ag output sub- |
• Specific products only • Fee for transaction • Stage specific • Mixed coordination mechanism |
• Specialization |
|
“Large consortia” |
• Non-food products • Consortium • Supply chain management • Agrifoodproducts in general • Bottom-up • Cooperation with other ETS • Sellerbuyernm (n>>m;n<<m) • Dynamic coordination • Mixed coordination mechanism |
• Efficiency advantages due to joint • Critical mass of platform participants • Market power as supported by group of • Acts according to members’ interests • Elimination of competitors • Strengthens members compared to • Combination of market expertise and • Example from other industries: |
© 2004 International Food and Agribusiness Management Association (IAMA). All rights reserved.