Developments and Development Directions of Electronic Trade Platforms in US and European Agri-Food Markets: Impact on Sector Organization

M. Fritz, et al. / International Food and Agribusiness Management Review Volume 7, Issue 1, 2004

Framework for Analysis

The Focus

The principal organization of food supply chains in the agri-food sector follows the
basic model described above. However, on the more disaggregated level of
enterprise activities, the sector shows a great variation in supply chain
organizations between different product lines such as meat, dairy, cereal, or
produce. Different requirements on production and trading environments of
different product lines influence and alter the basic chain model, especially at the
industry level.

Breeder

Feeder

Trader

Poultry
slaughtering
and
processing

T"∣S

4L

Retail / Food service

Consumer

Figure 2: North American Industry Chain Model

An example of a general chain model of the US meat supply chain illustrates the
differentiation at the industry level to adapt to the particulars in the production,
processing, and marketing of meat (fig. 2). The model is derived from the North
American Industry Classification System (NAICS) and its classification of the food
manufacturing industry.

© 2004 International Food and Agribusiness Management Association (IAMA). All rights reserved.

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