The Value of Cultural Heritage Sites in Armenia: Evidence From a Travel Cost Method Study

The last major section of the survey instrument gathers information on the
respondent’s other recreational activities, cultural interests and attitudes, and
sociodemographics. At the end of the interview, the enumerators were asked to fill out a
short section containing debriefing questions.

4. The Data

A. Individual Characteristics of the Respondents

We gathered a total of 125 completed questionnaires at each of our survey locales.
A total of 167 respondents received the CULTURE variant of the questionnaire, 166
received the INFRASTR version, and 167 were assigned to the SERVICES scenario.

The majority of our respondents (64.80%) are residents of Yerevan. This is not
surprising, since Yerevan accounts for a large proportion of the population of Armenia,
and the sites are relatively close to it (with the possible exception of Tatev). About 27.6%
reside in another city, and the remainder (7.60%) is comprised of residents of villages.

Descriptive statistics of the respondents are reported in table 1. Almost 60% of the
people we interviewed were males, and almost 87% were born in Armenia. The average
age is about 40 years. Our sample is very highly educated, since almost 55% of the
respondents have a University degree or a higher title. Comparison with official statistics
for the Armenian population suggest that this sample is indeed more highly educated than
the population at large (17% of the Armenian population aged 17 and older has received
a University degree).

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