Pursuit of Competitive Advantages for Entrepreneurship: Development of Enterprise as a Learning Organization. International and Russian Experience

• Analysis of the modern market development and related new business con-
cepts.

• The role of intellectual capital as an important part of a business life.

• Dynamics of business environment and the necessity of learning organiza-
tions’ creation and development.

• Modern Corporate Universities as the most important institute of the enter-
prise.

• International and Russian tendencies in accumulation and application of intel-
lectual capital and creation of Corporate Universities.

The present article is dedicated to the consideration of the reasons and directions
of conceptual changes in the business activity realization; to the problems of the devel-
opment of business enterprise as learning organization and creation of the corporate
universities; to the experience and tendencies of the concentration and realization of in-
tellectual capital.

Key words: entrepreneurship, economics of the firm, competition, intellectual
capital, learning organization, knowledge management, corporate university.

Introduction

The severe conditions of the modern competition engendered the necessity for
the search of new ways to achieve stable business success. Enterprises should continu-
ally seek the tools of qualitative changes of their activity. One of effective ways to solve
the complicated and actual problems in managerial and production spheres is applica-
tion of available intangible capital as the basis for creating a competitive advantage.
Considering the business enterprise from the point of view of Institutional Theory,
which provides the most comprehensive base for understanding the enterprise as a focus
of a great number of economic institutions, we search the institutions of enterprise’s in-
ternal environment, where the intellectual capital is being accumulated and developed.

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