Pursuit of Competitive Advantages for Entrepreneurship: Development of Enterprise as a Learning Organization. International and Russian Experience



one. However, this model, although its high effectiveness has not been questioned ear-
lier, means that an entrepreneur can predict behavior of his competitors. In other words,
all modern businessmen are expected to behave in accordance with the same concept in
their activity realization, i.e. «properly made» decision. It means that we are expecting
our decisions, made in accordance with fixed rules, to lead to adequate reaction from
competitors. But now, in severe conditions of dynamic environment it is becoming dif-
ficult and even almost impossible to make a perfect model of the competitor’s reaction.
The entrepreneur can create an irreproachable strategic plan, but competitors or partners
will run their business in an unpredicted way. Besides, the role of time factor has in-
creased dramatically during the recent years. Therefore, additional research, analysis
and revision of the ways to correct business activity can lead to unsatisfied results. In
accordance with aforesaid, the conclusion, which is currently being made by the plenty
of modern researchers and businessmen, is the following: all economic and managerial
schemes and theories can not guarantee business success, even if they have been suc-
cessfully practiced in the past. Moreover, they often show examples of business deci-
sions which turned out to be good regardless of the rules and theoretical formulas1
(Vikhanski, Naumov 2002)

Thus, we are speaking about the emergence of a new law for modern business
life. The idea of this law is enterprises’ aspiration to be different. Only being different
can give modern companies a chance to win in modern competition. The most progres-
sive method can be used very well until it is widely spread and realized by others. The
probability of high effectiveness is reduced and then lost at all when an enterprise stops
to differ from other companies in quality, price, service, management and so on.

The fact is that the changing concept of entrepreneurship engendered the neces-
sity for the search of new ways to achieve the stable business success. This process is
expressed in the principal transformation of the means of achieving new goals in strate-
gic planning and management of the enterprise.

Intellectual capital and entrepreneurship

Till resent time successful business was defined by the presence of tangible as-
sets such as buildings, constructions, machines and so on. Now the tools for achieving
competitive advantage are transforming: abilities to develop real assets and create new



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