Visual Artists Between Cultural Demand and Economic Subsistence. Empirical Findings From Berlin.



The illustrations of intra-regional spatial distribution of visual artists in Berlin (refer
to map 1) shows a high spatial concentration of visual artists in the inner-city
districts. But not only the concentration is interesting, also the interrelations between
the agents and their contribution to creative milieus. Especially visual artists, found
as a result of empirical findings, sort themselves in space, with those for whom
networking is especially important residing in the central districts of Berlin
(hypothesis 1).

On the basis of temporary limited collaboration on collective projects these are
personal contacts and the experiences from previous work is very important to the
production and distribution of cultural goods and services as soon as there is a source
of inspiration and innovation.

The interview partners confirm the relevance of relations between actors. The
relations are stable and a result of friendly terms over the years.

In all study cases a sign of belonging to the image combined with their self-cognition,
the option to take part in social, often personal relations to other CIs and the option
to contact them to initiate learning processes were the most important features.
Consequently in central districts in the minority of cases a coincidence in firm
settlement was seen. Beside location factors as strong motivation to move or to
remain in these districts, are the value of an option to be a part of networks and the
value of option sharing socio-cultural infrastructure. The perceived delimitation of
the specific districts are strong and are important for image building and strategy of
marketing as self-conception and the belonging to specific cultural (sub-)scenes.
Concerning the exchange of knowledge all criteria indicates, the theory of creative
milieus for the development of network related structures.

As shown in the econometric modelling of different actor groups in the showed case
studies, artists tend to operate based on different strategies dependent on their
preferred location in the city (hypothesis 2). In my approach of qualitative methods I
focused in my interviews on the milieu oriented group and peripheral and non-milieu
oriented groups represent only a reference factor. To do so, the majority of my almost
15 interview partners of CIs confirm the hypothesis.

The most important considerations for the client for their choice of location are the
image as a creative site and the cultural offering and the demographic structure.

The size of firms takes great importance.

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