Semi-structured interviews were chosen. The conversational-style characteristic of this
type of interview gives room to expand on interesting topics which may arise. Kitchin
and Tate (2000) see this interview strategy as a mixture of a ‘structured open-ended
interview’ and an ‘interview guide approach’. This approach allows the interviewees to
be guided by pre-determined questions whilst at the same time having freedom to digress.
Issues can be thoroughly explored, explaining complexities and contradictions of
Tabla Uno: Preguntas para empresarios en el sector vitivirncola
1) ^Puedes contarme sobre su carrera en el sector vitivirncola?
2) ⅛Como se originô y como se desarrollô su negocio?
3) ôQue piden las companias compradores internacionales en términos de
innovaciones?
4) ^Cuales han sido los factores que han fomentado el negocio y que factores han
sido de restricciôn?
5) ^Cual es la restricciôn mas importante que has enfrentado y cual fue/ es su
sugerencia para vencerla?
6) ^Cual es su disposiciôn real a integrar la innovaciôn a su empresa y cuales son los
riesgos percibes?
7) ⅛Como ves la innovaciôn en la Denominaciôn de Origen (Colchagua o
Casablanca) y que piensas de la heterogeneidad en el valle?
8) Como se puede caracterizar la cadena de valor de vino entre Chile y paises
Asiaticos. EEUU y Europa?
9) ^Como ve las etapas en el sector vitivirncola en los ultimos 30 anos?
10) ôQue crees tu que va a pasar con el mercado de vino este ano?
11) ⅛Que es el problema mas grande actual para el sector?
12) ^Pensamientos generales del sector?
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