Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics



Table 2: Maximum Likelihood Estimates of the Logit Model

Variable

Estimate

Standard

Error

Change in

Probability

Intercept

-0.6511

0.5856

-0.1252

Male*

-0.5174

0.2993

-0.0995

Age1

0.3912

0.4382

0.0752

Age2***

0.9951

0.4236

0.1914

Age3*

0.6106

0.3632

0.1174

Suburb***

1.1973

0.4766

0.2302

Rural*

0.9918

0.5811

0.1908

Household_Size**

-0.9059

0.4609

-0.1742

2Children*

0.9396

0.5132

0.1807

Prime

0.1524

0.3736

0.0293

Organic*

0.5646

0.3084

0.1086

Media

-0.1577

0.3474

-0.0303

Education

-0.0036

0.3291

-0.0007

HiIncome

0.0764

0.3205

0.0147

Ratio of nonzero observations to the total number of observations: 0.28

*: significant at the .10 level

**: significant at the .05 level

***: significant at the .01 level

Table 3: Prediction Success for the Logit Model

Predicted

Predicted

о____________

1___________________________

0

9

72

Actual

________________1_____________________________

11______________

199____________

Number of correct predictions: 208

Percentage of correct predictions: 72

12



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