Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics



Table 1: Descriptive Statistics for Explanatory Variables

Variable

N

Percentage

Std. Dev.

Gender

(Male)

Male

100

0.344

0.4757

Female*

191

0.656

0.4757

Age

(Age4)

Less than 36 years of age*

68

0.234

0.4239

(Age3)

36 - 50 years of age

103

0.354

0.4790

(Age2)

51 - 65 years of age

69

0.237

0.4260

(Age1)

Over 65 years of age

51

0.175

0.3808

Regional Characteristics

(Suburban)

Suburban region

229

0.787

0.4102

(Rural)

Rural region

39

0.134

0.3412

(Urban)

Urban region*

23

0.079

0.2702

Household Size

(Houshold_Size)

Four or more individuals

67

0.770

0.4217

Less than four individuals*

224

0.230

0.4217

Are there two or more children residing in the household?

(2Children)

Yes

53

0.182

0.3866

No*

238

0.818

0.3866

Are you the primary grocery purchaser of the household?

(Prime)

Yes

244

0.838

0.3686

No*

47

0.162

0.3686

Do you usually purchase organic produce?

(Organic)

Yes

99

0.340

0.4746

No*

192

0.660

0.4746

Do you regularly make use of food advertisements?

(Media1)

Yes

64

0.220

0.4149

No*

227

0.780

0.4149

Education

(Education)

Less than 4 year college degree

98

0.337

0.4734

(Education2)

At least 4 year college degree*

193

0.663

0.4734

Annual Household Income

(Lo_Income)

Less than $70,000

164

0.564

0.4968

(Hi_Income)

$70,000 or more*

127

0.436

0.4968

* Refers to omitted category in the logit analysis



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