Table 2. Selected sample characteristics
|
Characteristics__________________________________ |
_______________Frequency_____ |
________Percentage |
|
Female |
77 |
91.7 |
|
Male |
7 |
8.3 |
|
Age in Years |
Mean/Std. dev. |
Percentile (25/50/75) |
|
31.75/4.41 |
29.00/32.00/35.00 | |
|
Household Monthly Net Income1 | ||
|
< 920 Euro |
2 |
2.4 |
|
920-1.500 Euro |
7 |
8.3 |
|
1.501-2.500 Euro |
41 |
48.8 |
|
2.501-3.500 Euro |
24 |
28.6 |
|
3.501-4.500 Euro |
6 |
7.1 |
|
4.501-6.500 Euro |
2 |
2.4 |
|
6.501-8.500 Euro |
1 |
1.2 |
|
8.501-10.500 Euro |
0 |
0 |
|
10.501-12.500 Euro |
0 |
0 |
|
>12.500 Euro |
1 |
1.2 |
|
Household Size |
Mean/Std. dev. |
Percentile (25/50/75) |
|
3.60/0.95 |
3/3/4 | |
|
Price versus Food Safety2 |
Mean/Std. dev. |
Percentile (25/50/75) |
|
6.07/1.00 |
5/6/7 |
Do you support the introduction of the label?
|
No, not at all |
1 |
1.2 |
|
No |
4 |
4.9 |
|
Partly |
20 |
24.4 |
|
Yes |
39 |
47.6 |
|
Strongly yes |
18 |
22.0 |
Notes: 1 The income was expressed in numbers from 1 to 10 corresponding to the income category. 2 The
respondents were asked to indicate their preference on a scale from 1 to 7 where 1 meant “low price over
all” and 7 “highest food safety over all”.
4 Results and discussion
The subjects answered several questions about their reasons for not breast-feeding, their purchasing
patterns, the use of information sources, their socio-demographic characteristics, etc. Selected sample
characteristics are summarized in Table 2. Mainly mothers participated in the survey (91.7%). The
participants were aged between 21 and 41. The mean age is 31.75 years. The households have an average
size of 3.6.
4.1 Willingness-to-pay
The elicited WTP amounts are summarized in Table 3. Average bid figures are for the last trials
(i.e., 5th trial). Different bid levels are found in the different treatments. In treatment 1, we elicited a mean