Provided by Research Papers in Economics
Innovation in Commercialization of Pelagic Fish: the
Example of “Srdela Snack” Franchise
Ante Kolega, Marija Radman, Jerko Markovina 1
1Department of Agricultural marketing, Faculty of Agriculture, University of
Zagreb
Svetosimunska 25, 10 000 Zagreb, Croatia
Paper prepared for presentation at the 98th EAAE Seminar ‘Marketing
Dynamics within the Global Trading System: New Perspectives’, Chania,
Crete, Greece as in: 29 June - 2 July, 2006
Copyright 2006 by [Ante Kolega, Marija Radman, Jerko Markovina]. All rights
reserved. Readers may make verbatim copies of this document for non-
commercial purposes by any means, provided that this copyright notice appears
on all such copies.
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