Innovation in commercialization of pelagic fish: the example of "Srdela Snack" Franchise



days


T TOTAL
□ FOOD
д WINE

Graph 1. The amounts of daily turnover in the Srdela snack test object

Graph 1 shows daily fluctuations in the sales of food, drinks and in the total
turnover of the restaurant in the test period.

Consumer survey and interviews

Consumers gave their assessment s for the following characteristics: quality of
the meal offered, general idea of the project, quality of service and logo
design. The ratings were given on a five- point Likert- type scale.



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