Innovation in commercialization of pelagic fish: the example of "Srdela Snack" Franchise



Consumer ratings of Srdela Snack

1

Ratings on a five-point scale: 1- not satisfied 5
very satisfied

Graph 2. Consumer assessment of different characteristics of Srdela Snack franchise

As we can see in graph 2, the ratings for all characteristics are very high. The
highest rating was given for the idea of starting a fast- food chain that will
offer healthy, traditional and cheap meals. These results are very encouraging
since all characteristics were given high ratings, and most importantly; the
quality of food offered was rated as excellent.

We also gathered a substantial amount of information through customer
interviews.

As it was already stated, consumers mostly preferred grilled sardines, tuna
and red wine. They considered the servings large enough for a good meal and
the prices were described as very acceptable with a good relation between
price and quality. In consumers’ view, the menu is varied, although some new
meals could be introduced.

The analysis of buying behavior concerning fish showed that participants
usually consume fish once a week and that they are familiar with the offer of
fish in their place of residence. Respondents mostly buy fish in supermarkets
and on fish markets. Many foreign respondents, as well as Croatians from
continental parts of the country, claimed that it is difficult to find pelagic fish
in their home towns. All the participants expressed the intention to visit
“Srdela Snack” restaurants in the future.

Some of the reasons for high ratings of this project that participants stated
were: high quality food of moderate price, a new element in the offer (the
market is saturated with Italian food and meat products), traditional food of
the Mediterranean (olive oil, fish), and beneficial influence on health when
compared to similar fast- food restaurants.



More intriguing information

1. Segmentación en la era de la globalización: ¿Cómo encontrar un segmento nuevo de mercado?
2. The fundamental determinants of financial integration in the European Union
3. Iconic memory or icon?
4. The name is absent
5. Who runs the IFIs?
6. Work Rich, Time Poor? Time-Use of Women and Men in Ireland
7. Clinical Teaching and OSCE in Pediatrics
8. Nonparametric cointegration analysis
9. Optimal Tax Policy when Firms are Internationally Mobile
10. THE ANDEAN PRICE BAND SYSTEM: EFFECTS ON PRICES, PROTECTION AND PRODUCER WELFARE
11. Fortschritte bei der Exportorientierung von Dienstleistungsunternehmen
12. Palvelujen vienti ja kansainvälistyminen
13. Foreign Direct Investment and Unequal Regional Economic Growth in China
14. The name is absent
15. Protocol for Past BP: a randomised controlled trial of different blood pressure targets for people with a history of stroke of transient ischaemic attack (TIA) in primary care
16. Manufacturing Earnings and Cycles: New Evidence
17. Contribution of Economics to Design of Sustainable Cattle Breeding Programs in Eastern Africa: A Choice Experiment Approach
18. Optimal Rent Extraction in Pre-Industrial England and France – Default Risk and Monitoring Costs
19. The Interest Rate-Exchange Rate Link in the Mexican Float
20. The name is absent