Vertical competition between manufacturers and retailers and
upstream incentives to innovate and differentiate
Luciano Venturini
Universita' Cattolica del Sacro Cuore, Largo A. Gemelli, 1 20123 Milano, Italy.
Department of International Economics, Via Necchi 5 20123, Milano, tel. +39-
02.7234.2692; fax. +39- 02.7234.2475. Institute of Food Economics, Via Emilia
Parmense, 84 29100 Piacenza, tel. +39- 0523.599.225.
E-mail: [email protected]
Paper prepared for presentation at the 98 th EAAE Seminar ‘Marketing Dynamics
within the Global Trading System: New Perspectives’, Chania, Crete, Greece as in:
29 June - 2 July, 2006
Copyright 2006 by [Luciano Venturini]. All rights reserved. Readers may make
verbatim copies of this document for non- commercial purposes by any means, provided
that this copyright notice appears on all such copies.