The social balance theory provides us a tool to analyze the social system and how
the sentiment relation among agents evolves to the balanced state. Another useful
development is by using the original model of Heider’s balance theory about the balance
between two persons and an object, e.g.: things, perspectives, ideology, etc. that can
strengthen social interaction (dyadic levels) or solidarity (in macro level) or initiating the
mitosis or separation of subgroups in a social interpersonal networks.
Acknowledgements
The authors thank Surya Research Inc. for funding the research, Rendra Suroso (Dept.
Cognitive Science BFI) for never-ending discussions on naive psychology, and members
of BFI for the moral support. All faults remain the authors’.
References
Alessio, John.C. (1990). “A Synthesis and Formalization of Heiderian Balance and
Social Exchange”. Social Forces. 68(4) : 1267-1286.
Cartwright, D., Harrary, F. (1956). “A generalization of Heider’s Theory”.
Psychological Review 63: 277-292.
Davis, J.A. (1967). “Clustering and Structural Bakance in Graph”. Human Relation, 20:
181-187.
Goldman, A. I. (1993). “The Psychology of Folk Psychology”. Behavioral and Brain
Sciences 16:15-28.
Greenwald, Anthony.G, Banaji, Mahzarin.R, Rudman, Laurie.A, Farnharn, Shelly.D,
Nosek, Brian.A, and Mellot, Deborah.S. (2002). “A Unified Theory of Implicit
Attitudes, Stereotypes, Self-Esteem and Self-Concept”. Psychological Review, 100(1): 3-
25.
Heider, F. (1946). “Attitudes and Cognitive Organization”. Journal of Psychology 21:
107-112
Heider, F. (1958). The Psychology of Interpersonal Relation. John Wiley & Sons.
Hummon, Norman.P., Doreian, Patrick. (2003). “Some Dynamic of Social Balance
Processes: Bringing Heider back into balance theory”. Social Network 25: 17-49.
Elsevier Science.
Kadushin, Charles. (2004). A draft introduction to network theory February, 2004. URL:
http://home.earthlink.net/~ckadushin/Texts/Basic % 20Network% 20Concepts.pdf
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