pro-social behavior. These issues are the subject of ongoing research.
References
[1] Andreoni, J. (1990): “Giving with Impure Altruism: Applications to Charity and Ricardian
Equivalence,” Journal of Political Economy, 97(6), 1447-58.
[2] Andreoni, J. (1990): “Impure Altruism and Donations to Public Goods: A Theory of Warm-
Glow Giving,” Economic Journal, 100(401), 464-477.
[3] Andreoni, J. and Vesterlund, L. (2001): “Which is the Fair Sex? Gender Differences in Altru-
ism,” Quarterly Journal of Economics, 116(1), 293-312.
[4] Ariely, J., Bracha, A., and Meier, S. (2009): “Doing Good or Doing Well? Image Motivation
and Monetary Incentives in Behaving Prosocially,” American Economic Review, forthcoming.
[5] Camerer, C. F. (2003): Behavioral Game Theory: Experiments in Strategic Interaction, Prince-
ton, NJ: Princeton University Press.
[6] Croson, R. and Gneezy, U. (2009): “Gender Differences in Preferences,” Journal of Economic
Literature, 47(2): 448-74.
[7] Bandiera, 0., Barankay, I., and Rasul, I. (2005) “Social Preferences and the Response to
Incentives: Evidence from Personnel Data,” Quarterly Journal of Economics, 120(3), 917-962.
[8] Benabou, R. and Tirole, J. (2006): “Incentives and Prosocial Behaviour,” American Economic
Review, 96(5), 1652-1678.
[9] Besley, T., and Ghatak, M. (2005): “Competition and Incentives with Motivated Agents,”
American Economic Review, 95(3), 616-636.
[10] Besley, T., and Ghatak, M. (2007): “Retailing Public Goods: The Economics of Corporate
Social Responsibility,” Journal of Public Economics, 91(9), 1645-1663.
[11] Crumpler, H., and Grossman, P. (2008): “An Experimental Test of Warm Glow Giving,”
Journal of Public Economics, 92(5-6), 1011-1021.
[12] Delfgaauw, J., and Dur, R. (2007): “Signaling and Screening of Workers’ Motivation,” Journal
of Economic Behaviour and Organizations, 62(4), 605-624.
13