pro-social behavior. These issues are the subject of ongoing research.
References
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[2] Andreoni, J. (1990): “Impure Altruism and Donations to Public Goods: A Theory of Warm-
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[3] Andreoni, J. and Vesterlund, L. (2001): “Which is the Fair Sex? Gender Differences in Altru-
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[4] Ariely, J., Bracha, A., and Meier, S. (2009): “Doing Good or Doing Well? Image Motivation
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[7] Bandiera, 0., Barankay, I., and Rasul, I. (2005) “Social Preferences and the Response to
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[8] Benabou, R. and Tirole, J. (2006): “Incentives and Prosocial Behaviour,” American Economic
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[9] Besley, T., and Ghatak, M. (2005): “Competition and Incentives with Motivated Agents,”
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[10] Besley, T., and Ghatak, M. (2007): “Retailing Public Goods: The Economics of Corporate
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[11] Crumpler, H., and Grossman, P. (2008): “An Experimental Test of Warm Glow Giving,”
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[12] Delfgaauw, J., and Dur, R. (2007): “Signaling and Screening of Workers’ Motivation,” Journal
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