Uncertain Productivity Growth
3 THE OPTIMAL MARKET ENTRY MODE
By using the remaining two conditions the option value functions result as
Fiu W = Aiu tfβu
βu i_βu
= Miκ Ii κ Ω tf βu
with
βuδu0
1-βu
κ
βu - κ
δu0
βu δu0
βu - κ
βu
κ
and i ∈ {E, F}.
(60)
(61)
Finally, the cut-off productivity level for each market entry mode is derived as
κ βu IE δ . .* K βu IF δ
tfEu β M and ' = β-MM
(62)
These two equilibrium productivity levels differ from the previous cut-offs under certainty only in
the magnitude of the two parameters δu0 and βu , which are affected by the productivity uncertainty
σ.10 The magnitude of βu is derived form the fundamental quadratic equation
Ψ = 1 σ2βu(βu — 1) + (r - δu)βu - r = 0.
(63)
and decreases in σ
dβu < 0.
∂σ
(64)
The risk-adjusted discount rate δu0 turns out to be the negative expression of Ψ. For reason-
able results δu0 needs to be strictly positive. Therefore, κ must lie between the two roots and
consequently, this last requirement necessitates that
βu > κ > 0.
(65)
Based on these two relationships it is possible to analyze the underlying market entry problem as
in the previous scenarios. The ordinal rank between the two productivity cut-offs is independent
of the growth rate αu0 and the extent of uncertainty σ. It is only influenced by the comparative
10 For σ = 0 the opportunity cost rate μ — α = δu = r — α = δc.
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