Non Linear Contracting and Endogenous Buyer Power between Manufacturers and Retailers: Empirical Evidence on Food Retailing in France



7 Appendix

7.1 Detailed resolution of system of equations

Generically we have systems of equations to be solved of the form

ʃ Af(7 + Γ) + Bf =0
ɪ
for f = 1,..,G

where Af and Bf are some given matrices.

Solving this system amounts to solve the following minimization problem

min £ [Af (7 + Γ) + Bf ]' [Af (7 + Γ) + Bf ]

7+Г f=1

leads to the first order conditions

(G     ∖          G

£Af Af (7 + Γ) - £Af Bf =0

f = 1      )            f =1

that allow to find the following expression for its solution

( -1
G       ∖ G

Σ Af Af   Σ Af Bf

f =1      f   f = 1

7.2 Detailed proof of the manufacturers profit expression under two-
part tariff’s

We use the theoretical results due to Rey and Vergé (2004) applied to our context with F firms

and R retailers. The participation constraint (9) being binding, we have for all r ɪ) [(ps ws
siSr

cs)ss(p) Fs] = ∏ which implies that

ɪɪ Fs = ∑(ps ws cs)ss(p) r
sSr       sSr

and thus

∑Fj +∑ Fj =  £ Fj = £ £ Fs

Jg∕       jGf           j=1,.,J      r-!,.iRsSr

=   £ £(ps Wscs')ss(p) £ ∏,

£ (pjwjcj)sj(p) £ ∏,
j=1,.,J                            r=1,.,R


r=1,.,RsSr                          r=1,.,R

so that

£ f3 = £ (pjw3 cj)sj (p) — £ f3 £ ∏,

jGf       j = 1,..,J                            jGf       r=1,.,R

39



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