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Food Marketing Policy Center
Research Reports

27. Jain, Subhash C. 1994. Global Competitiveness in the Bottled Water Industry: A Case
Study.

28. Jain, Subhash C. 1994. Global Competitiveness in the Beer Industry: A Case Study.

29. Cotterill, Ronald W. and C. David Harper. 1994. Market Power and the Demsetz Quality
Critique: An Evaluation for Food Retailing.

30. Haller, Lawrence E. 1995. The Effects of the Beatrice-ConAgra Merger on Brand-level
Marketing Strategies.

31. Haller, Lawrence E. and Ronald W. Cotterill. 1996. Evaluating Traditional Share - Price
and Residual Demand Measures of Market Power in the Catsup Industry.

32. Cotterill, Ronald W., Andrew W. Franklin, and Li Yu Ma. 1996 Measuring Market Power
Effects in Differentiated Product Industries: An Application to the Soft Drink Industry.

33. Cotterill, Ronald W., Ravi Dhar, and William P. Putsis. 1996. On the Competitive
Interaction Between Private Label and Branded Grocery Products.

34. Steahr, Thomas E. 1996. Foodborne Illness in the Elderly Population ofthe United States,
1987-1993.

35. Cotterill, Ronald W. and Lawrence E. Haller. 1997. An Econometric Analysis of the
Demand for RTE Cereal: Product Market Definition and Unilateral Market Power Effects.



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