Journal of Applied Economic Sciences
VolumeI_Issue1 (1)_2006
Economic environment
Founding of decisions
Figure 3. Accounting as social intermediation instrument
Along its evolution the accounting had to find solutions and to adapt to the economic reality,
fact which leaded to the use of some notions and accounting terms, and also to the occurrence and
appliance of some rules and conventions in order to obtain the information. So, the accounting has
became today a complex technique of registration and reflection of economic-financial reality, an
informational system adjusted to the users needs, an administration and communication instrument
which provides the company integration and dialogue with its external environment.3
Accounting has as scope to measure and transpose in a proper language one entity activities, but
this process is directly affected by its specific rules and norms, which are, in their turn, the results of
elements (factors) like culture, economic development, history, institutions capable to establish these
types of rules etc. The company relationships with the environment where they perform their activity
generate the need of relevant and objective information, of which satisfaction needs an adequate offer.
The production of account information is provided by the specialists practitioners in the area, a
process performed organized, inside the accounting informational system of economic entities. This
type of information must have to satisfy certain needs, so to have utility for all the ones making up the
category of users of accounting products, a fact for which their submission must be built in a dynamic
and rational process, result of the negotiations and compromises between the company and the
external factors. Beside, the market of account information represents the way to confront and regulate
the offer and the request in this area. In this context the offer denotes the total information obtained
inside the accounting system, and also the forms and methods to distribute them, while, on the other
side of the barricade, the request is being represented by the users’ informational needs of this type of
products, and also by the pressure they lay over the generating system.
As we previously noted, the informational offer is the assembly of information available for
different groups of users, to this component of the communication process and capitalization of the
products of accounting system being attached the concept of producer (tenderer) of account
information. The inclusion area for this type of offer is relatively ample, the financial communication
to different users being performed on different ways. Even if the methods to communicate the
3 Minu, M., (2002), Accounting as power instrument, Economic Publishing House, Bucharest, pp. 145.
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