Hoban, ThomasJ.
Trends in Consumer Acceptance and Awareness of Biotechnology 5
Figure 3. Intentions to Buy Produce Items Developed through Biotechnology.
Source: FM11995.
Figure 4. Acceptance OfDifferent Foods Produced through Biotechnology.
Stay Fresh Longer in Store
Resist Insects or Other
Pests
Taste Better
Substance to Prevent
Disease
Lower Fat Content
O 10 20 30 40 50 60 70 80 90 100
Source: Prevention and FMI1995
Percent Response
■ Totally Acceptable □ Somewhat Acceptable
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