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characteristics by e.g. cluster analysis. In addition, the statistical modelling of willingness-to-pay with
regard to both the dichotomous question structure and multinomial logit analysis is a part of the future
research in this field.

References

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Caswell, J. A. & Modjuzska, E. M. 1996. Using Informational Labeling to Influence the Market for
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Henson, S. 1996. Consumers willingness to pay for reductions in the risk of food poisoning in the UK.
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Henson, S. & Northern, J. 2000. Consumer Assessment of the Safety of Beef as the Point of Purchace:
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Henson, S. & Traill, B. 1993. The demand for food safety. Market imperfections and the role of
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Hooker, N. H. & Caswell, J. A. 1996. Regulatory Targets and Regimes for Food Safety: A
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Jensen, H. & Basiotis, P. 1993. Food Safety/Food Quality Data. In Eastwood, D. and Senauer, B.
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Jârvelâ, K. 1998a. Kuluttajien mielipiteet elintarvikkeisiin liittyvistâ terveysvaaroista ja
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Helsinki.



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