CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS

Introduction

Introducing biotechnology into agricultural production is one of the most prominent
benchmarks in the history of agricultural development. The application of genetic modification
(GM) technology on agricultural crops and the resulting genetically modified organisms (GMOs)
are considered one of the most important yet controversial advancements in science and
technology. Despite all the promises and benefits proclaimed by many biotech companies and
the governments such as reduced pesticide usage, higher crop yields, enhanced nutritional values
and many more, the controversy surrounding its application to food production persists in many
countries.

Studies have shown that many consumers in countries like those in the European Union
(EU) and Japan have difficulties accepting GM products (Macer and Ng, 2000). Consumers are
hesitant to buy GM foods largely because of concerns about the uncertain effects of GM foods
on human health. There are also religious and ethical concerns about the possible intake of
genes from animals contained in GM foods, and consumers have no means to identify these
products. These concerns in turn have generated a strong demand for the labeling of GM
products in the EU and countries like Japan and Taiwan. In addition, the potential environmental
endanger of GM products appears to be one of the major hindrances for consumers to accept GM
foods.

Consumer acceptance of GM products, therefore, has become a vital factor on how
prosperous the market for GM foods will be in the future. It will affect the future course for the
private and public investments in the development and use of GM technology. Thus, consumer
perception of and acceptance toward GM technology and GM foods are crucial for the global
market of GM products, agricultural trade, and the future development of agricultural
biotechnology.

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