THE EFFECT OF MARKETING COOPERATIVES ON COST-REDUCING PROCESS INNOVATION ACTIVITY



13


2ctψ+4tψ2+8ct2ψ2-t -2ctψpC+8t2ψ2pI+(8t2ψ2-2tψ-1)wC(1)

I(1)                                1612ψ2 - 4tψ -1

Regarding the co-op, its problem at this stage is to determine the price that maximizes the welfare
of its pre-innovation membership in both the pre- and post-innovation stages of the game, subject to
raising earnings that can be retained to finance its cost-reducing innovation in stage 2. The capital

x2

x C(1)

---an and the problem of the co-op
2
ψ


12
required for the subsequent investment in innovation is IC = — ψtC

at the pre-innovation stage can be expressed as:

(37)


max MW = MW11^ + MW (3/1) = ( wC (1)  c ) χC (1)  txCc (1) + ( pC  c + c ) xC (1)    x(' (1)

WC (1)                                                      2                     ψ                2

s.t.


ΠC(1)


IC0 =>( pC


-wC(1)


- c ) XC (1) - '   0

2ψ


where MW(1) is the welfare of the pre-innovation membership in stage 1. The optimality conditions for


the co-op’s optimization problem suggest that the co-op will find it optimal to choose its price such that
the investment constraint binds, i.e., the co-op will price its input so that it raises exactly the amount of
capital needed for its innovation activity in stage 2. The best response function of the co-op is then:

4tψpC+wI(1) -t(4cψ+1)

WC (1) =           4 tψ +1


The Nash equilibrium prices and quantities at the pre-innovation stage of the mixed oligopsony


are given by:


(38)


'    t-4t2ψ+(4tψ-3)pC+4tψpI

w (1) =             8tψ - 3


-c


(39)


'     8t2ψ2+4tψ-3+8tψ2(pI-pC)

x1 (1) =        ( 4 tψ +1)(8 tψ - 3)


4t-12t2ψ+(32t2ψ2-8tψ-3) pC+4tψpI

(40)   wCfn =--------------------—--------------------

C(1)               (4tψ+1)(8tψ-3)


(41)


`     8tψ[3>tψ -1 + ψ(PC - Pi )]

XC(1) =     (4tψ +1)(8tψ - 3)




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