THE EFFECT OF MARKETING COOPERATIVES ON COST-REDUCING PROCESS INNOVATION ACTIVITY



14

Substituting the equilibrium pre-innovation membership of the co-op (equation (41)) in equations
(31)-(33) gives the subgame perfect equilibrium innovation levels in the mixed duopsony. Substituting
the new expressions of
rI and rC into equations (20)-(26) gives the subgame perfect equilibrium
conditions in the post-innovation stage of the game.

Table 2 summarizes the subgame perfect equilibrium in the mixed oligopsony. It can be seen that,
similar to the pure oligopsony case, the equilibrium is asymmetric with the differences in equilibrium
conditions being determined by the relative quality of the firms’ final products, the degree of producer
heterogeneity, and the size of innovation costs. When the co-op is the high quality firm (i.e., when
pCpI ), it will offer higher prices to the farmers, will enjoy higher market shares in the pre- and post-
innovation stages, and will undertake higher innovation effort than the low quality IOF.

Interestingly, because of its objective to maximize member welfare, even when the co-op is the
low quality firm (i.e., when
pCpI ) it can still price the farm product above the high quality IOF, enjoy
higher market shares, and innovate more than its rival. For the high quality IOF to offer higher prices to
producers and innovate more than the low quality co-op, it should enjoy a significant quality advantage
relative to the co-op.

When the difference in the prices of the products produced by the two firms is p1 - pc tψ-—-,
ψ

the low quality co-op is driven out of the market and the high quality IOF becomes a monopsonist at the
post-innovation stage of the game (i.e.,
xC(3) = 0 and xI(3)= 1). Since the co-op exits the market in stage 3,
it will not invest in cost-reducing innovation in stage 2 and will seek to maximize the welfare of its pre-
innovation membership in stage 1. Table 3 presents the subgame perfect equilibrium for the case where the
market structure is altered at the post-innovation stage due to the exit of the low quality marketing co-op.

t (8tψ - 5)

Finally, when pc - pI ≥----------it is the co-op that becomes the sole buyer of the farm

8tψ + 3

product at the post-innovation stage of the game. Since the IOF exits the market in stage 3, it will not
invest in cost-reducing innovation in stage 2, and will seek to maximize its pre-innovation profits in stage



More intriguing information

1. Ability grouping in the secondary school: attitudes of teachers of practically based subjects
2. The name is absent
3. INTERACTION EFFECTS OF PROMOTION, RESEARCH, AND PRICE SUPPORT PROGRAMS FOR U.S. COTTON
4. A Pure Test for the Elasticity of Yield Spreads
5. Survey of Literature on Covered and Uncovered Interest Parities
6. Party Groups and Policy Positions in the European Parliament
7. Improvements in medical care and technology and reductions in traffic-related fatalities in Great Britain
8. Surveying the welfare state: challenges, policy development and causes of resilience
9. A Rare Case Of Fallopian Tube Cancer
10. Weak and strong sustainability indicators, and regional environmental resources
11. ASSESSMENT OF MARKET RISK IN HOG PRODUCTION USING VALUE-AT-RISK AND EXTREME VALUE THEORY
12. Bargaining Power and Equilibrium Consumption
13. The name is absent
14. On s-additive robust representation of convex risk measures for unbounded financial positions in the presence of uncertainty about the market model
15. Are Public Investment Efficient in Creating Capital Stocks in Developing Countries?
16. A Location Game On Disjoint Circles
17. A Theoretical Growth Model for Ireland
18. Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry
19. The name is absent
20. A Study of Prospective Ophthalmology Residents’ Career Perceptions