Table 7. Awareness, Internal Hypothetical Bias and External Hypothetical Bias Calibration Factors
Panel A. NRP Revenue Predictions
|
Revenue Type |
Predicted NRP Revenue ($65 × Millions of Households Purchasing NRP) | |||
|
RDD Sample |
NPF Sample | |||
|
Non-Parametric |
Parametric |
Non-Parametric |
Parametric | |
|
w/out Awareness Correction |
491.14 |
254.63 |
0.88 |
1.40 |
|
w/ Awareness Correction |
187.63 |
102.75 |
0.85 |
1.35 |
|
w/ Awareness & IHB |
143.48 |
22.34 |
0.54 |
1.03 |
|
w/ EHB Correction |
30.00 |
30.00 |
1.00 |
1.00 |
Panel B. Scaling Factors
Scaling Factor: “NRP Revenues are Divided by a Factor of
|
Calibration Type |
RDD Sample |
NPF Sample | ||
|
Non-Parametric |
Parametric |
Non-Parametric |
Parametric | |
|
Awareness Bias |
2.62 |
2.48 |
1.04 |
1.04 |
|
Internal Hypothetical Bias |
1.31 |
4.60 |
1.57 |
1.31 |
|
External Hypothetical Bias |
4.78 |
0.74 |
0.54 |
1.03 |
|
Total Bias |
16.41 |
8.44 |
0.88 |
1.40 |
Notes. IHB = Internal Hypothetical Bias; EHB = External Hypothetical Bias.
32
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