Segmentación en la era de la globalización: ¿Cómo encontrar un segmento nuevo de mercado?



Revista académica sobre temas de management, editada por el Centro de Investigaciones en
Management, Entrepreneurship e Inversiones y el Centro de Estudios de Organizaciones y
Productividad de la Universidad del CEMA. Distribucion gratuita en la comunidad de negocios
.

Editores

Enrique Yacuzzi, Universidad del CEMA (Editor)
José Pablo Dapena, Universidad del CEMA (Coeditor)
Marcos Gallacher, Universidad del CEMA (Coeditor)

Consejo Editorial

Luisa Montuschi

Universidad del CEMA

Alejandra Falco

Universidad del CEMA

Ignacio Bossi

Universidad del CEMA e IdeAction

Carlos Olivieri

Universidad del CEMA y Repsol-YPF

Gerardo Heckmann

Universidad Nacional de Cordoba y Universidad del CEMA

Diseno de la tapa

Ana Broglia

Editores Asistentes

Constanza Di Gennaro

Daniel Bearzotti



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