Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness



provided by Research Papers in Economics

EXPERIMENTAL EVIDENCE OF RISK AVERSION IN CONSUMER

MARKETS: THE CASE OF BEEF TENDERNESS

Frode Alfnes,1 Kyrre Rickertsen1 and 0ydis Ueland1,2

1Norwegian University of Life Sciences

2Matforsk


Paper prepared for presentation at the

XIth International Congress of European Association of Agricultural Economists,

Copenhagen, Denmark, August 24-27, 2005

Copyright 2005 by Frode Alfnes, Kyrre Rickertsen and 0ydis Ueland. All rights reserved.

Readers may make verbatim copies of this document for non-commercial purposes by any
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