Demand Potential for Goat Meat in Southern States: Empirical Evidence from a Multi-State Goat Meat Consumer Survey

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is likely to drive the expansion of goat meat demand. The elder is another notable factor.
As more “baby boom” population get retired in the coming years, the demand potential
for goat meat is expected to be at record high.

Goat meat consumption is still seasonal and occasional. This may not change in a
short time. Such general status of consumption has import implication for producers,
purveyors and retailers in production and marketing decision making. In the long run,
goat meat could have a competitive share on meat market only when the convenient goat
meat products suitable for daily consumption are developed.

To end this paper, we would like to notice that an issue not fully discussed in this
paper is consumer preferences for goat meats and various attributes. In fact, meat
attributes have attracted more attention than ever before and will contribute more to
explain consumers’ purchasing behavior. Further exploration in the issue will no doubt
enhance the insight into the understanding of the goat meat market. The discussion of this
issue will be the focus in our separate paper.

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