The name is absent



H. Mori et al. /International Food and Agribusiness Management Review 3 (2000) 189-205

203


Table 5

Elasticity estimates of demand for fresh fruit: (A) period effects derived from cohort analysis and (B) simple
per capita consumption derived from dividing household consumption by household members, 1979 to 1997

(1) Fresh fruits

(A) Dependent variables 5
period effects 1 grand mean

(B) Dependent variables 5
simple per capita quantities

Parameter            Standard

estimate                error

Parameter
estimate

Standard
error

Intercept

0.55                 2.86

13.40

2.18

Living Expenses

0.38                 0.25

20.59

0.19

Price

20.47                 0.13

20.38

0.10

Adj R2

0.63

0.94

D-W

1.69

1.38

ally, fresh fruit has been consumed in greater amounts by those with higher incomes in any
year of the period under consideration (Mori & Inaba, 1997). This prior evidence supports
the results of our cohort analysis.

5. Implications and conclusions

Cohort analysis can be useful in marketing and forecasting and should provide more
reliable long-run data to demand analysis where conspicuous effects of age in a broader sense
and/or age and cohort are observed. It becomes possible to more accurately target specific
age groups and/or cohort groups. This could serve to outline future opportunities as well as
warn against adverse future trends in consumption. Once future demand is predicted,
short-term and long-term marketing plans can be implemented to take advantage of cohort
trends or to possibly shift future cohort trends. This can be done accurately only if age and
cohort effects are carefully determined independently from each other.

Notes

1. The rate of eating out for supper was 12.2 and 10.5% for the 40-49 and 50-59
year-old groups, respectively, in 1993, whereas that for the 20-24, 25-29 and 30-39
year-old groups, respectively, was 20.7, 18.4 and 13.6% in the same year (
Nutrition
Survey
).

References

Attanasio, O. P. (1997). Cohort analysis of saving behavior by U.S. households. The Journal of Human
Resources, XXXIII
(3), 575- 609.

Dyck, J. (1988). Demand for meats in Japan: a review and an update of elasticity estimates. USDA, ERS, Staff
Report AGES 880525.



More intriguing information

1. Economies of Size for Conventional Tillage and No-till Wheat Production
2. The resources and strategies that 10-11 year old boys use to construct masculinities in the school setting
3. The Impact of Minimum Wages on Wage Inequality and Employment in the Formal and Informal Sector in Costa Rica
4. The name is absent
5. THE ECONOMICS OF COMPETITION IN HEALTH INSURANCE- THE IRISH CASE STUDY.
6. Wage mobility, Job mobility and Spatial mobility in the Portuguese economy
7. PROFITABILITY OF ALFALFA HAY STORAGE USING PROBABILITIES: AN EXTENSION APPROACH
8. The technological mediation of mathematics and its learning
9. Delivering job search services in rural labour markets: the role of ICT
10. International Financial Integration*
11. The name is absent
12. Computational Experiments with the Fuzzy Love and Romance
13. On the Desirability of Taxing Charitable Contributions
14. Does Market Concentration Promote or Reduce New Product Introductions? Evidence from US Food Industry
15. The name is absent
16. Quality Enhancement for E-Learning Courses: The Role of Student Feedback
17. The name is absent
18. Disentangling the Sources of Pro-social Behavior in the Workplace: A Field Experiment
19. Optimal Vehicle Size, Haulage Length, and the Structure of Transport Costs
20. Økonomisk teorihistorie - Overflødig information eller brugbar ballast?