200 H. Mori et al. /International Food and Agribusiness Management Review 3 (2000) 189-205
(A) Age
(ɪ)
(Grand Mean - 19.3 liters)
(B) Cohort
(C) Period
Fig. 5. Estimates of age, cohort and period effects for beer.
newest cohorts have a negative 7-kilogram consumption adjustment, about half of the grand
mean. There are little period effects associated with fresh fish. Consumption of fresh fish can
be expected to continue to decline as newer cohorts replace older cohorts.