The Clustering of Financial Services in London*

Appendix 2: Postal Questionnaire Survey

ADVANTAGES AND DISADVANTAGES OF A LONDON LOCATION

1. How would you describe your company’s major business activity? (Please rank up to three activities by
entering a number in the relevant box, where 1 indicates the most important.)

48	Banking	60	Insurance	0	Maritime services	30	Management consultancy
16	Accounting	61	Legal services	0	Advertising	17	Fund/Asset Management
2^-	Recruitment	1	Publishing	8	Market research	6	Property management
T	Printing	21	Investment banking	2	Other IT related	5	Provision of electronic information
0^	Telecomms		Other (please specify):

2. How important are each of the following benefits of your location? (Please tick one box per benefit.) Rate in
terms ofimportance on a scale from 1 to 5, where 1=not important and 5=very important; 0=not applicable.

	1	2	3	4	5	0	Tot
Your address is important to being perceived as credible	18^	23	6T	1YT^	9Γ	2^-	1152
You benefit from a strong, skilled labor supply	21	22	62	95	85	22	1056
You benefit from being close to market-leading customers	18"^	46	66^	88"^	7F	12~	1045
Your customers external to London find it easier to locate you	32	42	72	98	46	15	954
You benefit from being near professional bodies	36~	59	7F	68"^	52^^	iΓ^	923
Knowledge transfer from the City’s “financial atmosphere”	2F	45	75~	7F	~	28~	916
You benefit from being near leading competitors	49	58	63	73	41	23	851
Customers external to London find it easier to interact with you	45~	58	87^	62^^	35^	19"^	845
Ability to find firms who will supply bespoke services	34~	75	83~	56^	3б~	2F	837
It is the best place to be to take market share from rivals	37~~	60	74^-	65^^	39~	3F	834
Proximity to a relevant exchange or physical marketplace	55	36	70	44	57	45	798
Ability to benchmark against competitors	67	68	72	43	23	33	706
Local rivalry amongst competitors is a powerful spur	6T	70	69~	44^-	18~	4F	676
Ability to access real time information on market trends	8α^-	65	49"^	44^-	27^-	4Γ	668
Support from local government	119	66	33	13	11	64	457
Access to venture capital	113	46	3Γ	1з~	TT	9α^-	405

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