Pursuit of Competitive Advantages for Entrepreneurship: Development of Enterprise as a Learning Organization. International and Russian Experience



have Russian MBA diploma. In 2003 some Russian business schools could not take all
persons interested. There is a tendency to modify teaching programs in accordance with
real needs of the enterprises (Izotov, 2003).

However, the question is - what kind of means is the most effective to increase
the corporate knowledge through the teaching process? Obviously, maximal return will
be received by a company that has abilities to evaluate the perspectives of the develop-
ment by the creation of learning organization. Only this way will let the company
achieve the unique competitive advantage.

It is important to emphasize that there is a number of Russian companies, which
conduct serious practical research in the sphere of the knowledge management and
building of the learning system. There is already Russian experience of corporate uni-
versities creation such as «Bee Line University» (mobile connection), «Eurosib Univer-
sity» (oil and gas production) and so on.

Taking these facts into account, we can say with confidence that the need for
development of corporate business-education in Russia will be rather high during the
nearest years, especially if we take into account those financial and competitive results,
which constitute the effect of the new Russian learning organization.

Footnotes

1 There are plenty of cases illustrating the reasons for the refuse from prescribed models
of business realization, as long as using those models leads to significant entrepreneu-
rial risks. For example, researchers describe feeble attempt of IBM Corporation to cre-
ate a copy machine like the already existing product of Xerox. Another example is un-
successful Sony’s plan aimed at purchase of Columbia Pictures. Both projects failed, in
spite of highly qualified research, detailed calculations and forecasts.

2 According to data of McKinsey’s and PriceWaterhouseCoopers’s research, three quar-
ters of 200 largest investors attach equal importance to financial factors and the corpo-
rate managerial transparency. The lack of such transparency in Russian companies is
the reason of receiving 10 milliards less of American direct investments per year.

11



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