the company also increases its intellectual capital as a necessary requirement for the
creation of a new competitive advantage. Moreover, if the personnel development is not
the sole reason for the creation of corporate university we can speak about an additional
direction of diversification as the most effective means for the market success achieve-
ment.
Russian tendencies
The process of Russian enterprises’ evolution into learning organization can be
characterized as unique one. Radical changes of economic and political environment in
modern Russia can not be compared with changes occurring in other countries. During a
short period of time social and economic structure, property relations, juridical, finan-
cial and managerial forms have undergone dramatic transformation. Relations between
the members of economic processes have also been changed. Russian enterprises came
across such problems as political instability and financial crises. Manufacturers, who
could overcome these the difficulties were immediately involved into the intensive
competitive struggle, sometimes even on international scale. All these processes went
on very quickly without the time for necessary adaptation.
In conformity with the present moment, we should specially underline that the
educational system existing at the enterprises is one of the tools for the attraction of for-
eign investments. On the contrary, the lack of that system blocks Russian companies’
ability to attract investments as long as investors take into account not only the factor of
business profitability, but also the factor of the managerial transparency, which depends
directly on approaches to the corporate teaching process2 (Volkov 2002).
Therefore, every Russian enterprise needs systematic business education, which
is developing swiftly now in spite of the number of serious obstacles.
Today it is possible to state that there is the market of business-educational ser-
vices in Russia. It is rather discrepant, but at the same time extremely dynamic, com-
petitive and answering the requirements of Russian companies, aiming at increasing
their intellectual assets.
Russian market of MBA, where the first projects have been begun no more than
10 years ago, demonstrates now the speedy growth. About 10 000 managers already
10