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stating their aim to plant in other regions in the near future, we should still see an ever
increasing number of wineries in this region.
What then are the basic lessons from studying the mode of firm creation. First, half of the
companies come from the late nineteenth centuries and half come from the late twentieth
century. The ones from the late twentieth century tend to be more driven by giving help
to the key supermarkets in their key destinations. Cono Sur, for example, the most recent
company to be in the top three relies heavily on the UK market with approximately ??
percentage in the UK. Secondly, the prominence of low labour costs together with the
great range of environments has had something to do with the creation of this interesting
range of firms. Thirdly it was in the 1990s that there was a major investment in the
wineries of most of the regions under study.
The strategic evolution of firms
Firm creation and firm restructuring for sales in exterior markets has been demonstrated
to have occurred in the 1990’s but how have these firms changed and developed from this
time to the present day? How have they gained their success in the global market in
which Chile has the fifth highest export value in the world (Olavarria et al, 2008)? To
address this I will focus on why these firms needed to develop, the different innovations
companies carried out for diversification, the risks they perceived as they undertook this
innovation and the problems they face now that they will need to find strategies to
overcome in the future.