TINKERING WITH VALUATION ESTIMATES: IS THERE A FUTURE FOR WILLINGNESS TO ACCEPT MEASURES?

Appendix

Sample WTP Question

Section 2. For the next question, consider the following: Currently, many states are debating the issue of deregulation of the electric utility
industry. If deregulation occurs in your state, you may be able to choose your own power provider. Assume for the purposes of this question
that cheaper power (that is, less than what you currently pay) is available through a mid-western power company. Further, this power company
produces electricity by burning coal. Increased demand for this company's cheaper power will contribute to air pollution and poor visibility in the
White Mountains of New Hampshire.

Please enter your estimated average monthly electric bill US$

Now suppose picture A represents the level of visibility most often experienced in this region during the summer months. Further suppose that
you are faced with a situation where the visibility level changes to that in picture B. For the purpose of this question, assume that visibility would
change ONLY in the White Mountain National Forest in New Hampshire.

Would you be willing to pay $per month more for electricity to avoid this new level of visibility (indicated by picture B) in the

White Mountain National Forest?

YES NO

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